Four small calculators that turn raw campaign data into a straight answer — good, average, or poor — benchmarked against real industry criteria, not guesswork.
You don't need a retainer, a dashboard subscription, or a call with an agency to find out if a campaign is profitable. You need four numbers you already have — and two minutes.
It's the most direct way to answer "did this campaign pay for itself?" — expressed as a multiple, not a percentage. A ROAS of 4x means every €1 spent on ads brought back €4 in revenue. It's different from ROI, which also factors in product cost and margin to show actual profit — that's why every calculator here shows both the ROAS multiple and the net profit underneath it.
Each one is built around the metric that actually matters for that channel — and shows you exactly where your number lands.
Turn spend, CPC and conversions into ROAS and net profit — with the SEM benchmark shown right next to your result.
Same logic for Facebook and Instagram Ads: spend, CPC and conversions, distilled into ROAS you can act on.
Seller + Vendor. See your real ROAS next to the net profit Amazon's dashboard doesn't show you.
No ad spend involved — just followers, reach and interactions. Find your real engagement rate, not just a like count.
A "good", "average" or "poor" ROAS depends entirely on your business model. A company with high profit margins can be profitable with a lower ROAS, while a business with tighter margins may need a much higher return just to break even.
That's why ROAS should always be read alongside other metrics — particularly Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV).
ROAS also plays a key role in automation: platforms like Google Ads offer Target ROAS bidding strategies, which use machine learning to optimize campaigns around the return you want — letting advertisers scale spend while protecting profitability.
The ranges shown across this site are indicative only — they depend on your sector, your specific account, and your company's margin. Because of this, treat them as a general guide and consult a specialist where possible, since you should also factor in your break-even ROAS: the minimum return needed just to cover costs before turning any profit.